{"id":817,"date":"2018-01-25T19:45:59","date_gmt":"2018-01-25T18:45:59","guid":{"rendered":"http:\/\/soch.cz\/blog\/?p=817"},"modified":"2018-01-25T19:45:59","modified_gmt":"2018-01-25T18:45:59","slug":"design-thinking","status":"publish","type":"post","link":"https:\/\/soch.cz\/blog\/management\/agile\/design-thinking\/","title":{"rendered":"Design Thinking"},"content":{"rendered":"<p>Ned\u00e1vno se m\u011b n\u011bkdo ptal co m\u00e1 spole\u010dn\u00e9ho Agile a Design Thinking, tak se na to poj\u010fme pod\u00edvat. Tak\u017ee co to je Design Thinking? Framework pro \u0159e\u0161en\u00ed komplexn\u00edch probl\u00e9m\u016f. P\u0159i\u0161el z oblasti designu a prim\u00e1rn\u011b c\u00edlil na designov\u00e9 t\u00fdmy a firmy a n\u00e1vrhy produkt\u016f, ale je obecn\u011b pou\u017eiteln\u00fd nejen na n\u00e1vrh nov\u00fdch hmotn\u00fdch v\u011bc\u00ed, ale i slu\u017eeb a obecn\u011b v\u0161eho, co z\u00e1kazn\u00edk po\u017eaduje. Vhodn\u00fd pro rychl\u00e9 hled\u00e1n\u00ed inovativn\u00edch \u0159e\u0161en\u00ed.<\/p>\n<p>U Design Thinkingu je z\u00e1kladem orientace na z\u00e1kazn\u00edka a porozum\u011bn\u00ed jeho pot\u0159eb. Nehled\u00e1me \u0159e\u0161en\u00ed pro sebe, \u010di jak to vid\u00edme my, ale pro z\u00e1kazn\u00edka. Dal\u0161\u00edm prvkem je iterativn\u00ed zp\u016fsob pr\u00e1ce, nejedn\u00e1 se tedy o line\u00e1rn\u00ed proces. Definice frameworku se ob\u010das nepatrn\u011b li\u0161\u00ed, ale obecn\u011b by m\u011bla obsahovat v n\u011bjak\u00e9 podob\u011b n\u00e1sleduj\u00edc\u00ed kroky:<\/p>\n<ul>\n<li><b>Empathise<\/b> \u2013 vc\u00edt\u011bn\u00ed se do z\u00e1kazn\u00edka a porozum\u011bn\u00ed jeho pot\u0159eba. Bez porozum\u011bn\u00ed toho, co z\u00e1kazn\u00edk chce, nem\u00e1 smysl pokra\u010dovat.<\/li>\n<li><b>Define<\/b> \u2013 kdy\u017e v\u00edme, co z\u00e1kazn\u00edk chce, m\u011bli bychom si probl\u00e9m, kter\u00fd chceme \u0159e\u0161it, definovat. Tak\u017ee pops\u00e1n\u00ed probl\u00e9mu.<\/li>\n<li><b>Ideate<\/b> \u2013 hled\u00e1me \u0159e\u0161en\u00ed, vlastn\u00ed \u201emysl\u00edc\u00ed f\u00e1ze\u201c. Sna\u017e\u00edme se naj\u00edt des\u00edtky \u0159e\u0161en\u00ed, je snaha \u0159e\u0161en\u00ed hledat i v iracion\u00e1ln\u00ed z\u00f3n\u011b \u010di \u201cout-of-the-box\u201d (nap\u0159. pohledem d\u00edt\u011bte) a sna\u017e\u00edme se brainstormovat a naj\u00edt co nejv\u00edc mo\u017enost\u00ed.<\/li>\n<li><b>Prototype<\/b> \u2013 vyberme n\u011bkolik (doporu\u010duje se do t\u0159\u00ed) nejsiln\u011bj\u0161\u00edch my\u0161lenek z p\u0159edchoz\u00ed f\u00e1ze a ud\u011blejte prototyp.<\/li>\n<li><b>Test<\/b> \u2013 otestujte prototyp na z\u00e1kazn\u00edc\u00edch. Ov\u011b\u0159te si v\u00fdsledek sv\u00e9 pr\u00e1ce.<\/li>\n<\/ul>\n<p>Jak ji\u017e bylo zm\u00edn\u011bn\u00e9, proces je iterativn\u00ed. Z libovoln\u00e9 f\u00e1ze se m\u016f\u017eete vr\u00e1tit, pokud se uk\u00e1\u017ee, \u017ee nerozum\u00edte pot\u0159eb\u00e1m z\u00e1kazn\u00edka. Nejviditeln\u011bj\u0161\u00ed je to po testov\u00e1n\u00ed, ale pokud se uk\u00e1\u017ee ve f\u00e1zi Define, \u017ee definujete jin\u00fd probl\u00e9m, ne\u017e jste na\u010detli ve f\u00e1zi Empathise, vra\u0165te se i zde. F\u00e1ze se mohou tak\u00e9 prol\u00ednat.<\/p>\n<p>Implementace Design Thinkingu ale nemus\u00ed skon\u010dit jen u n\u00e1vrhu nov\u00fdch produkt\u016f, pokud se aplikuje dovnit\u0159 organizace, m\u016f\u017ee pomoci nastartovat organiza\u010dn\u00ed zm\u011bnu a zm\u011bnu firemn\u00ed kultury. C\u00edlem je kolaborativn\u00ed forma spolupr\u00e1ce a orientace na z\u00e1kazn\u00edka. M\u016f\u017eeme pak hovo\u0159it o design-thinking orientovan\u00e9 spole\u010dnosti. A p\u00e1r p\u0159\u00edklad\u016f spole\u010dnost\u00ed, kter\u00e9 Design Thinking pou\u017e\u00edvaj\u00ed: Nike, Apple, IBM, GE, Samsung.<\/p>\n<p>Tak\u017ee zp\u011bt k \u00favodn\u00ed ot\u00e1zce. Co m\u00e1 spole\u010dn\u00e9ho Agile a Design Thinking? \u0158ekla bych \u017ee mindset a filosofii. Design Thinking je toti\u017e Agiln\u00ed metoda. Tak\u017ee nep\u0159in\u00e1\u0161\u00ed nic p\u0159evratn\u011b nov\u00e9ho, o \u010dem bychom v Agiln\u00ed komunit\u011b nev\u011bd\u011bli. To ale neznamen\u00e1, \u017ee by se na n\u011bkter\u00e9 typy probl\u00e9m\u016f nehodil, ba pr\u00e1v\u011b naopak. Za\u0159adila bych ho do kategorie \u0161ikovn\u00fdch n\u00e1stroj\u016f jako je Lean Startup, Impact Mapping a podobn\u011b.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ned\u00e1vno se m\u011b n\u011bkdo ptal co m\u00e1 spole\u010dn\u00e9ho Agile a Design Thinking, tak se na to poj\u010fme pod\u00edvat. Tak\u017ee co to je Design Thinking? Framework pro \u0159e\u0161en\u00ed komplexn\u00edch probl\u00e9m\u016f. P\u0159i\u0161el z oblasti designu a prim\u00e1rn\u011b c\u00edlil na designov\u00e9 t\u00fdmy a firmy a n\u00e1vrhy produkt\u016f, ale je obecn\u011b pou\u017eiteln\u00fd nejen na n\u00e1vrh nov\u00fdch hmotn\u00fdch v\u011bc\u00ed, ale &hellip; <a href=\"https:\/\/soch.cz\/blog\/management\/agile\/design-thinking\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Design Thinking&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[272,77,204,278],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/soch.cz\/blog\/wp-json\/wp\/v2\/posts\/817"}],"collection":[{"href":"https:\/\/soch.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soch.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soch.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soch.cz\/blog\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":0,"href":"https:\/\/soch.cz\/blog\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"wp:attachment":[{"href":"https:\/\/soch.cz\/blog\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soch.cz\/blog\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soch.cz\/blog\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}